Brand kit · v1.0

How Klaro looks, sounds, and shows up.

The Klaro brand exists to make stablecoin payments feel trustworthy, clear, and human. Use this kit for product surfaces, marketing, partner integrations, and press.

Download assets Read the guide

Klaro Labs: Brand owner
2026: Established
prateek@myklaro.app: Questions
CC-BY 4.0: Brand guide license

Contents

01 · Identity→02 · Logo→03 · Color→04 · Typography→05 · Voice & tone→06 · Components→07 · Klaro Proof badge→08 · Imagery→09 · Usage rules→10 · Downloads→

v1.0 · 2026-06-14

Brand guide

Identity

Klaro is the Arc-native payment OS for emerging-market vendors. Our brand promises clarity — about money, about counterparties, about what happens after you press send.

Mission

Make money move at the speed of work, anywhere on earth.

Promise

Every payment, provably clean. Every receipt, provably real.

Clear.

If a vendor can't understand what's happening with their money in one screen, we've failed.

Honest.

We disclose every fee, every screening result, every counterparty. No hidden FX, no black-box compliance.

Built.

We are engineers and operators. We ship working software, not white papers.

Logo

The Klaro mark is built from a solid stem and two chevrons pointing right — settlement, in shape. Use the horizontal lockup on most surfaces; symbol-only is reserved for tight icon contexts.

Klaro symbol24×24 base · solid fills

klaro

Horizontal lockupDefault for most surfaces

klaro

Dark surface lockupStem inverts to white; chevrons unchanged

Clearspace

Keep clearspace around the mark equal to the stem width. Never crop the chevrons. Never rotate, skew, or apply effects.

16px

32px

64px

Color

Colour

Klaro blue carries the brand. Klaro Proof gold is reserved exclusively for verified receipts. Everything else is warm graphite or paper.

Primary · Brand

Klaro blue

HEX: · #1B6BFF
RGB: · 27 107 255
OKLCH: · 0.58 0.21 256

Calls to action, links, accents, hero highlights. The brand's load-bearing colour.

Accent · Reserved

Klaro Proof gold

HEX: · #F5B100
RGB: · 245 177 0
OKLCH: · 0.79 0.16 76

ONLY on verified Klaro Proof receipts and the receipt badge. Never on buttons, links, or marketing chrome.

Neutrals

Warm-leaning grayscale. Backgrounds are tinted slightly off-white. Body text never goes lighter than #6B6B6B, and secondary labels never lighter than #707070, for WCAG AA contrast.

Ink

#0A0A0A

Ink · muted

#6B6B6B

Ink · subtle

#707070

Line

#E5E5E5

Paper

#FAFAF7

✕Don't

No gradients. No neon. No purple. No crypto-bro palettes.

✓Do

Solid color blocks. Tonal neutrals. Generous whitespace.

Typography

Three families. Inter Tight for display, Inter for body, JetBrains Mono for receipts, code, and wallet addresses. All three are open-source under SIL Open Font License.

Inter Tight

Display · headlines, hero, section titles

600 · letter-spacing -0.04em

Get paid in seconds.

Inter

Body · UI text, prose, forms

400 / 500 / 600

Issue an invoice. Get paid in USDC. Sweep to local currency.

JetBrains Mono

Mono · receipts, code, wallet addresses, tabular data

400 / 500

0x7a3c…b21f · 4,200.00 USDC · myklaro.app/receipt

Type scale

Display XL112 / 0.98 · Hero on landing

Display L64 / 1.02 · Section titles

Display M44 / 1.05 · Card headers

Display S32 / 1.1 · Sub-titles

Body L20 / 1.5 · Lead paragraphs

Body16 / 1.55 · Default text

Body S14 / 1.55 · Secondary text

Mono13 / 1.55 · Receipts, code

Voice & tone

We write the way an honest senior engineer would talk to a vendor in their second language. Direct. Concrete. Never patronising.

Direct.

State what happens. Use verbs. Cut hedging. If a vendor needs to scroll to find the answer, we've already lost.

Confident.

"Klaro Proof receipt" beats "best-in-class compliance solution." Show the work; don't boast about it.

Multilingual-aware.

Headlines are tested in English, Hindi, Portuguese, Spanish, Tagalog, and Swahili before publishing. Idioms get cut.

✕Don't

Leverage on-chain settlement primitives to unlock receivables financing optionality.
Best-in-class enterprise-grade compliance solution leveraging industry-leading providers.

✓Do

Get paid in seconds. Prove every payment with a public receipt.
Every payment is screened by Elliptic, TRM, and Chainalysis. The receipt records all three results.

✕Don't

We're excited to share that we're partnering with Circle to bring you the next generation of cross-border payments!
Onboarding has never been easier with our seamless KYC integration.

✓Do

Klaro runs on Circle's Arc network. Payments settle in stablecoins. Vendors keep more of what they earn.
Sign up with Google. Verify your business in four minutes. Send your first invoice.

✓Allowed without asking

✓Linking to www.myklaro.app or any subdomain.
✓Using the Klaro logo to indicate Klaro integration in your product (with a link back).
✓Embedding the Klaro Proof badge on receipts you've actually issued through Klaro.
✓Writing about Klaro in editorial / news contexts.
✓Using brand colours and typography as visual reference in case studies.

✕Requires prateek@myklaro.app

✕Using the Klaro Proof badge on receipts you haven't issued through Klaro.
✕Modifying the logo — recolouring, redrawing, adding effects, animating beyond the supplied motion files.
✕Combining the Klaro logo with another mark in a single composite mark.
✕Using "Klaro" or "Klaro Proof" as part of a product name you ship.
✕Selling merchandise that uses the Klaro logo.

Components

Small set of building blocks.

Every Klaro surface is composed from buttons, chips, cards, mono labels, and stroke-based icons.

Buttons

Primary uses ink fill by default; hero CTAs use 48px height and pill radius.

Chips & tags

NeutralActive stateVerifiedLiveOn Arc

Iconography

Stroke-based. 1.6px weight. Rounded line-caps. Geometric. Never filled unless the symbol is a status dot.

The Klaro Proof badge

Our signature trust object.

A small gold-and-ink badge that anchors trust. Every verified receipt carries it. Nothing else may.

✓Klaro Proof · Verified

The badge · at 2.2x for inspection

Embed snippet

import { KlaroReceiptBadge } from "@klaro/receipt-badge";

<KlaroReceiptBadge
  hash="0x9f8a3c5b…"
  size="default"
/>

✓Do

Only on receipts that have actually been screened, settled, and anchored on-chain.

✕Don't

Never on marketing pages, ads, or unverified content. The badge means something — protect it.

Imagery

Real vendors, real workplaces.

No stock photography. No glossy money imagery. No abstract crypto art.

Vendor portraits

Real founders in real workspaces. Natural light. Eye contact. No staged laptops.

Product surfaces

Real Klaro UI in real contexts: phone in hand, browser in dim cafe, ledger on screen.

Place + texture

Documentary detail shots: shopfronts, ledgers, ports, hands. Anchors corridor stories.

✕Don't

No abstract money imagery. No glowing coins, no dollar signs, no neon networks.

✓Do

Documentary photography. Restrained editing. Black-and-white when in doubt.

Usage rules

What you can do with the Klaro brand.

Use these rules for integrations, editorial, partner launches, and public-facing screenshots.

✓Allowed without asking

✓Linking to www.myklaro.app or any subdomain.
✓Using the Klaro logo to indicate Klaro integration in your product with a link back.
✓Embedding the Klaro Proof badge on receipts you've actually issued through Klaro.
✓Writing about Klaro in editorial or news contexts.
✓Using brand colors and typography as visual reference in case studies.

✕Requires prateek@myklaro.app

✕Using the Klaro Proof badge on receipts you haven't issued through Klaro.
✕Modifying the logo: recoloring, redrawing, adding effects, or custom animation.
✕Combining the Klaro logo with another mark in a single composite mark.
✕Using "Klaro" or "Klaro Proof" as part of a product name you ship.
✕Selling merchandise that uses the Klaro logo.

Downloads

What we have today. Logo, wordmark, and colour tokens are ready for the testnet site. The full Figma source and font WOFF2 bundle are in progress; email prateek@myklaro.app to get them early.