Mission
Make money move at the speed of work, anywhere on earth.
Brand kit · v0.4
How Klaro looks, sounds, and shows up.
The Klaro brand exists to make stablecoin payments feel trustworthy, clear, and human. Use this kit for product surfaces, marketing, partner integrations, and press.
Promise
Every payment, provably clean. Every receipt, provably real.
Clear.
If a vendor can't understand what's happening with their money in one screen, we've failed.
Honest.
We disclose every fee, every screening result, every counterparty. No hidden FX, no black-box compliance.
Built.
We are engineers and operators. We ship working software, not white papers.
- Klaro Labs
- Brand owner
- 2026
- Established
- brand@klaro.so
- Questions
- CC-BY 4.0
- Brand guide license
Logo
The Klaro mark is built from a solid stem and two chevrons pointing right — settlement, in shape. Use the horizontal lockup on most surfaces; symbol-only is reserved for tight icon contexts.
klaro
klaro
Clearspace
Keep clearspace around the mark equal to the stem width. Never crop the chevrons. Never rotate, skew, or apply effects.
Colour
Klaro's terracotta carries the brand. Stenn-Proof gold is reserved exclusively for verified receipts. Everything else is warm graphite or paper.
Primary · Brand
Klaro terracotta
- HEX
- · #C7522A
- RGB
- · 199 82 42
- OKLCH
- · 0.58 0.18 38
Calls to action, links, accents, hero highlights. The brand's load-bearing colour.
Accent · Reserved
Stenn-Proof gold
- HEX
- · #F5B100
- RGB
- · 245 177 0
- OKLCH
- · 0.79 0.16 76
ONLY on verified Stenn-Proof receipts and the receipt badge. Never on buttons, links, or marketing chrome.
Neutrals
Warm-leaning grayscale. Backgrounds are tinted slightly off-white. Text never goes lower than #6B6B6B for accessibility.
Ink
#0A0A0A
Ink · muted
#6B6B6B
Ink · subtle
#A3A3A3
Line
#E5E5E5
Paper
#FAFAF7
Typography
Three families. Inter Tight for display, Inter for body, JetBrains Mono for receipts, code, and wallet addresses. All three are open-source under SIL Open Font License.
Inter Tight
Display · headlines, hero, section titles
600 · letter-spacing -0.04em
Get paid in seconds.
Inter
Body · UI text, prose, forms
400 / 500 / 600
Issue an invoice. Get paid in USDC. Sweep to local currency.
JetBrains Mono
Mono · receipts, code, wallet addresses, tabular data
400 / 500
0x7a3c…b21f · 4,200.00 USDC · receipt.klaro.so
Voice & tone
We write the way an honest senior engineer would talk to a vendor in their second language. Direct. Concrete. Never patronising.
Direct.
State what happens. Use verbs. Cut hedging. If a vendor needs to scroll to find the answer, we've already lost.
Confident.
"Stenn-Proof receipt" beats "best-in-class compliance solution." Show the work; don't boast about it.
Multilingual-aware.
Headlines are tested in English, Hindi, Portuguese, Spanish, Tagalog, and Swahili before publishing. Idioms get cut.
✕Don't
- Leverage on-chain settlement primitives to unlock receivables financing optionality.
- Best-in-class enterprise-grade compliance solution leveraging industry-leading providers.
✓Do
- Get paid in seconds. Prove every payment with a public receipt.
- Every payment is screened by Elliptic, TRM, and Chainalysis. The receipt records all three results.
✕Don't
- We're excited to share that we're partnering with Circle to bring you the next generation of cross-border payments!
- Onboarding has never been easier with our seamless KYC integration.
✓Do
- Klaro runs on Circle's Arc network. Payments settle in stablecoins. Vendors keep more of what they earn.
- Sign up with Google. Verify your business in four minutes. Send your first invoice.
✓Allowed without asking
- ✓Linking to klaro.so or any subdomain.
- ✓Using the Klaro logo to indicate Klaro integration in your product (with a link back).
- ✓Embedding the Stenn-Proof badge on receipts you've actually issued through Klaro.
- ✓Writing about Klaro in editorial / news contexts.
- ✓Using brand colours and typography as visual reference in case studies.
✕Requires brand@klaro.so
- ✕Using the Stenn-Proof badge on receipts you haven't issued through Klaro.
- ✕Modifying the logo — recolouring, redrawing, adding effects, animating beyond the supplied motion files.
- ✕Combining the Klaro logo with another mark in a single composite mark.
- ✕Using "Klaro" or "Stenn-Proof" as part of a product name you ship.
- ✕Selling merchandise that uses the Klaro logo.
Downloads
What we have today. Logo, wordmark, and colour tokens — production-ready. The full Figma source and font WOFF2 bundle are in progress; email brand@klaro.so to get them early.
Klaro mark (light)
1 KB · SVG
Symbol on light surfaces. Inline-ready, no bitmap fallback needed.
Klaro mark (dark)
1 KB · SVG
Symbol with white stem for dark backgrounds.
Klaro horizontal wordmark
2 KB · SVG
Symbol + wordmark lockup. Default for most surfaces.
Colour tokens (CSS)
1 KB · :root variables
Drop-in CSS custom properties. Same values our app uses.
Colour tokens (JSON)
1 KB · DTCG format
Design Tokens Community Group schema. Pipe into Style Dictionary, Figma Tokens, or your own tooling.
Figma source · brand kit
In progress
Every page in this document, editable, auto-layout components. Email to request early access.
Typography · WOFF2 bundle
In progress
Inter Tight, Inter, JetBrains Mono — subsetted to Latin + Devanagari + Cyrillic.
Logo files: all rights reserved. Brand guide text: CC-BY 4.0. Fonts are distributed under the SIL Open Font License by their authors; we do not sublicense them.
Press & partnerships
Working on a story or co-launch?
Reach the brand team directly. We respond within one business day.